bsmith9258Aug 19, 20163 minWhy Social Media is Best Viewed as a Long-Term InvestmentSocial media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses r...
bsmith9258Aug 4, 20162 minWhat Are Google Maps Local Search Ads?Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating pai...
bsmith9258Jul 29, 20163 minThis Month in Digital Marketing: Big Changes in the LandscapeAt this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are aga...
bsmith9258Jul 21, 20163 min3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing PlayImagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting...
bsmith9258Jul 14, 20163 minWhy Topic Optimization is the New Face of SEOFor years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as t...
bsmith9258Jun 27, 20163 minGoogle is Testing Content Cards that Will Revolutionize How Local Businesses CommunicateUPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that ...
bsmith9258Jun 24, 20163 minContent Marketing: Why is it Important for Your Local Home Services Business?In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with th...
bsmith9258Jun 15, 20163 minIs Social Media Getting Results for Your Local Business?At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and again tha...
bsmith9258May 6, 20163 minWhy Position One on Google Doesn’t Matter as Much as You ThinkFew benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SE...
bsmith9258Apr 28, 20164 min4 Benefits of Targeted Landing Pages for Your Home Services BusinessAre all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered yes to ...
bsmith9258Apr 22, 20163 minFacebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local BusinessYelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home S...
bsmith9258Apr 15, 20163 minThe Impact of Google’s New Paid Search Layout on Organic SearchAs we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads. Instead of ...
bsmith9258Apr 8, 20164 minHow to get Your Plumbing Business Found in a Voice-Related SearchBetween Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or tell you whether tha...
bsmith9258Mar 31, 20163 minGoogle Adwords Call-Only Campaigns: A Primer for Local BusinessesIn February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business...
bsmith9258Mar 29, 20162 minThe Local Search Ecosystem: How It Works and Why It’s Important for Local BusinessesIn the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound phone books and go...
bsmith9258Mar 7, 20162 minGoogle Maps Are Even Better for Local SEO in 2016Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in Febr...
bsmith9258Feb 25, 20163 minOur Reaction to Facebook’s New “Reactions”This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of ...
bsmith9258Feb 23, 20163 minGoogle Sidebar Ads Are Gone: What this Means for Your Internet Marketing CampaignsGoogle has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results. ...
bsmith9258Feb 19, 20163 minIs Your Business’ Social Media Suffering from “Seatbelt Syndrome?”Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really. In m...
bsmith9258Feb 12, 20163 minFacebook is Set to Become a Local Search Juggernaut in 2016 (and Why You Should Care!)Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now it’s tra...