Social media is an important tool, but in our experience, many SMBs don’t fully understand how to harness this channel. When businesses r...

Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating pai...

At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here we are aga...

Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting...

For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as t...

UPDATED 6/27: One of our eagle-eyed digital strategists recently pointed out that the branding on the landing page seems to suggest that ...

In today’s saturated online environment, it’s more crucial than ever to reach your customers and develop meaningful relationships with th...

At this point, every SMB owner has heard that their business needs a social media presence. You’ve probably been told again and again tha...

Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SE...

Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered yes to ...

Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home S...

As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads. Instead of ...

Between Siri, Google Now, Cortana, and Alexa, you’re never far away from a helpful voice willing to open a map to or tell you whether tha...

In February 2015, Google announced call-only campaigns. This new type of campaign prominently displays a business’ phone number, business...

In the dark ages, when we needed to find a certain type of business or specific company, we’d whip out our seven-pound phone books and go...

Until recently, map apps could only really help users if they had an active Internet connection. Before the update to Google Maps in Febr...

This morning, Facebook dove deep into our emotions with the release of the platform’s new feature, “Reactions” — an emotive evolution of ...

Google has recently confirmed that it’s rolling out the removal of sidebar ads from the right side of its desktop/tablet search results. ...

Social media is a powerful marketing channel, but social media platforms are only effective when used correctly – or at all, really. In m...

Facebook has long held sway as the king of social media platforms. The site has evolved continually since its inception, and now it’s tra...